Shiptheory x Peoplevox x Druids Golf: Shipping Success Story

Starting in a garage with a single embroidery machine, Druids Golf now ships 10,000 items a day. With over 15,000 SKUs and thousands of daily orders, Peoplevox WMS and Shiptheory helped Druids streamline warehouse operations and shipping worldwide.

✔️ Set Up and Live on Shiptheory in Less than a Day

✔️ Less than 1% Shipping Failure Rate, down from 30%

✔️ Processing 3,000 Orders in 20 Minutes

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International Shipping

Shiptheory automatically generates commercial invoices and customs documentation for international orders, no more compliance panic.

Shipping Rules

Shiptheory's configurable rules assign the required carrier and service, removing the need for switching between multiple platforms.

Automatic Printing

Automatically generate shipping labels at the click of a button within seconds. Send labels to your preferred printer or desktop automatically.

Shipment Tracking

Embedded courier tracking numbers that give end customers full shipment visibility and improved customer experience. Say goodbye to copy and pasting.

SHIP SMARTER WITH SHIPTHEORY AND PEOPLEVOX

THE DRUIDS GOLF STORY

Tell us about how it all started.

Druids Golf started in Ireland 10 years ago, in a garage with one embroidery machine, initially focusing on B2B sales to golf clubs. The bulk of our product back then was embroidering logos and custom kits, mainly in Southern Ireland and a little bit in the UK.

We were limited by how much we could produce with only one machine, but the interest was there. We’d get clubs coming to us saying they’d been recommended, so we had to figure out how to get the right systems in place to start manufacturing and selling more.

How did you ship your products back then?

When it first started, it was very, very manual. We shipped through DPD using their app and we’d type in the address and order number for each customer, all individually.

Post-Brexit, we briefly used Parcelforce for international shipments due to unclear regulations. We were also using Zenstores as our automation platform at this point. We decided to switch to a B2C model, hoping to overcome the international challenges and enable business expansion.

How did that transition go?

Growth-wise it was fantastic - in late 2019, we moved to Edinburgh and expanded into the UK market. With a B2C model, this meant we could get set up on Shopify and TikTok Shop selling our products, and order volume shot up. It was this growth that made us realise the teething problems in our fulfilment, though. We were having issues with returned parcels, and the printing and picking process in Zen stores required someone to work on it almost all day.

We were wasting a lot of money and time on lost or returned shipments and a slow, manual fulfilment process.

How did you overcome those challenges?

We decided to switch to Peoplevox because we needed a reliable solution to streamline a large volume of orders. When we first made the switch, we had a backlog of 14,000 orders, and incredibly, we worked through those, and it’s been streamlined since.

The shipping solution we were using before led to a 30% shipping label failure rate, so we were quickly referred by Peoplevox to a Shiptheory shipping consultant. The Shiptheory account was set up and live within a day, and we now have a less than 1% failure rate.

Not ready to go fully automated? No problem.

Where Is Druids Golf At Now?

Now with Peoplevox and Shiptheory, we have a fully automated shipping process and aim to dispatch all orders placed before 3 PM on the same day. We have over 15,000 SKUs and an average of four items per order, so we ship around 10,000 items daily.

We use Royal Mail and Evri for UK shipments, while Evri and UPS handle international shipments, offering both express and standard options. Shiptheory assigns these carriers automatically, and any international documents (like commercial invoices) are printed with the label, too.

We can now create warehouse and shipping actions for 3,000 orders in as little as 20 minutes, something that used to take us all day. So, we’re very happy with where the business is at, thrilled with our current systems, and looking forward to what’s next.

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We do more than streamline your shipping...

Carbon Neutral Shipping

88% of consumers are loyal to businesses who support ethical causes - empower your customers to offset the carbon from their shipments.

Easy Returns

92% of customers will buy from you again if their returns process is easy. Take full control with your own fully brandable
returns portal.

Address Validation

Save time and money on failed deliveries by never missing a delivery again - use Shiptheory Address Validation.

Handwritten notes

Add notes with a 99.9% read rate into your orders - the perfect place to ask for reviews, add upsells and cross sells, offer voucher codes and more.

Integrated with over 150 of the world most popular channels and carriers

85% of online retailers ship at least 3x faster with Shiptheory, even during the free trial!

Instantly connects your existing marketplaces, ERP or website directly with your own carrier accounts.
Free 14 day trial - and we’ll setup everything for you.
Bespoke Training - We will make sure your whole team is comfortable
Flexible payment options

Sales Channels

Over 70 Carriers

Shipping API