What to Checkout at IRX16


If you are on twitter, you've probably seen the hashtag #IRX16 popping up on every other tweet this morning as the industry prepares for the Internet Retailer Expo that is taking place at the end of the week, on the 27th and 28th of April 2016.

This year, IRX takes place at the NEC in Birmingham and is free to attend as a visitor. If you have a day to spare, take advantage of the 20+ workshops. You may not be actively looking for something new for your business, but with over 300 exhibitors excited about helping you improve your offering, you may stumble on gold.

If you are heading to IRX16 but not sure what to seek out, here are some ideas on what we think it's worth making an effort not to miss this year.


In no particular order :)

Workshop: Transform your Google Shopping Channel Return with Smart SEM technology
Mark Haupt - Twenga Solutions

Google Shopping is a potential goldmine for your business. If you are currently using Google Shopping and not getting the results you would like, this workshop may help you transform your Google Shopping performance.

Mark is the Country Director at Twenga Solutions. Twenga help customers such as ASOS and CONRAD enhance their search marketing.

More information

Exhibitor: Visualsoft Ecommerce

Visualsoft are an awarding winning ecommerce agency. Visualsoft serve customers such as BIGDUG and Boxfresh and are rated Best in Category on Trustpilot.

If you are looking to improve your ecommerce game, stop by Stand H2.


Workshop: Revenue Rescue: Saving Sales When Shoppers Stray
Salma Allbhai - Bronto

Losing sales at checkout time is bad news. In this workshop, Bronto's Client Services Manager, Salma Allbhai, will offer insight on why you may be losing sales from on product pages and at checkout time.

You can also find Bronto on Stand H31 if you'd like to talk to them about your email marketing efforts.

More information

Exhibitor: Brightpearl

It's no secret we love working with the Brightpearl team and we think you will too. If you get the feeling you could be managing your multichannel retail business more efficiently, head over to Stand E21 and say Hi. You won't miss them, they'll be stood poised in their trademark bright orange t-shirts.


Exhibitor: 2J Commerce

2J Commerce are a Magento 2 certified ecommerce agency. We stumble across a lot of happy 2J Commerce customers looking to automate their shipping. 2J are on our list to visit at IRX16 as we've never heard anything but positive feedback from their customers.

Stand F55

Exhibitor: 13ten Parcels

In October last year, we were happy to add <a href=https://shiptheory.com/blog/13ten-parcels-integration-is-here-2/" target="_blank">13ten Parcels to our list of supported carriers. We've had some good feedback around 13ten's competitive small parcel services. Drop by Stand F71 and to see what 13ten have to say.


Did we miss something?

Our bad, there's a lot of awesome companies and products at IRX this year. If you have a recommendation, drop it in the comments below.