Shiptheory's Co-Founder James Mikkelson leads the Shipping Automation Revolution with a Consumer-Centric & Collaborative Approach: GoodFirms


Founded in 2015 and based in Bristol, Avon, Shiptheory undeviatingly connects with the best carriers and e-commerce platforms to automate shipping.

As a Royal Mail accredited integrator and FedEx Compatible Solution, the web-based app equates to trusted carriers to create seamless shipping procedures.

Shiptheory links up with printers and handheld barcode scanners to give customers a much more durable achievement procedure. Shipping labels and customs documentation are automatically formed and sent to the correct printer in a moment. Whether you are running a warehouse or running an Etsy shop from your boudoir, Shiptheory offers a wide range of plans to accommodate any number of shipments.

Shiptheory is a shipping management platform that eliminates friction from retailer's fulfilment processes, uniting retailers directly with the world's best shipping carriers. The team works closely with the users to make sure they solve real issues with the functionality we build into the platform.

When clients work with Shiptheory, they work with real people providing them absolute values. The team is open & honest with each other and also with the users. They move freely and take care to balance the work with what matters most in life.

Moreover, the professionals constantly look for opportunities where they can level up individually and as a group. Ergo, the GoodFirms interviewed James Mikkelson, the co-founder of Shiptheory, to know more about the software and its standard of work. James has spent the past 15 years studying for ways to automate friction incessantly for online retailers. After entering the UK e-commerce space in 2006 with a range of very successful on-premise shipping integrations, James co-founded Shiptheory in 2015.

Starting with the interview, James mentions that as a co-founder of Shiptheory, he works cross-functionally. However, his typical day consists of working between clients and the dev team to make sure they're solving the problems for retailers.

Continuing further explaining the objectives behind Shiptheory's inception, James divulges that when he first started writing software integration software in 2008, the UK carrier tech scenario was so far sluggish than the rest worldwide. APIs used by James and his team were either rare or hard to get access to. Therefore, they decided to start early shipping integrations that were created to bridge the technical limit for retailers who needed to ship faster.

In 2021, it is still challenging for retailers to connect with their carriers, so the intention behind Shiptheory remains the same, i.e., to automate repetitive tasks, remove friction, and overcome technical barriers.

The following features enable Shiptheory to stand uniquely amongst its competitors:

Automatic Printing:

Shiptheory interacts directly with clients' desktop and thermal label printers. Whether clients own one or 100 printers, Shiptheory will automatically produce shipping labels and customs documentation and dispatch them to the correct printer without needing to click a button.

To get more control, clients can use a barcode scanner to trigger shipping labels to several desktop and thermal label printers and even manually print labels directly from their browsers.

Flexible Shipping Rules:

Shiptheory presents a flexible shipping rules engine that allows customers to generate complex and simple shipping rules. These shipping rules control how orders are shipped with clients' carriers based on a unification of shipping destination, order weight, value, & product SKU's, and more.

Seamless Integration:

Shiptheory effortlessly connects with clients' online stores, e-commerce platforms, ERPs, online marketplaces, and more, making it easy to automate shipping labels' creation. The development team at Shiptheory stays ahead of channel and carrier updates, keeping customers' shipments moving. Using Shiptheory, business people need no more desktop software or manual data entry. Shiptheory takes care of customer's shipping so that they can concentrate on other areas of their business.

Real-Time Shipment Metrics:

It gives a complete insight into where clients' orders are coming from and how they are being shipped. The in-depth reporting suite offers customers the vital decision-making information they need to spot cost reduction and service improvement opportunities to stay ahead of their competition.

24/7 Support From Automation Experts:

Shiptheory grants support 24 hours a day, seven days a week to customers regardless of the size of their business. The team behind Shiptheory has been automating shipping for more than ten years and is always ready to help clients transform their shipping process.

Thus, with the above-mentioned features & deep-set tacit knowledge, and long-standing carrier relationships, Shiptheory taps into the list of best shipping software at GoodFirms.

James further mentions that Shiptheory generally caters to the e-commerce retailers like retailers selling shoes and retailers selling satellites, and everything in between.

In conclusion, James asserts that the high praise for the customer service in reviews of Shiptheory is something the founders are proud of.  The experts at Shiptheory provide a white-glove service essentially during onboarding. And after onboarding, the team is equally available through live chat, telephone, and email. If something customers don't understand or have challenges with the platform, the team remains available to sort the problems.

Regarding the pricing structure, James mentions that the team understands that clients' business may ship different volumes at different times of the year. That's why they can upgrade or downgrade their package at any time and also can purchase a bolt-on pack of shipments to get them through those busy business months.

Thus, having read the summary from James's interview, one can also go through the detailed interview published at GoodFirms.

About GoodFirms

Washington, D.C.-based GoodFirms is an innovative B2B Research and Reviews Company that extensively comb the market to find the software services and providers agencies amongst many other software firms that offer the best services to their customers. GoodFirms' extensive research process ranks the companies, boosts their online reputation and helps service seekers pick the right technology partner that meets their business needs.

About the Author

Anna Stark is a staff writer with GoodFirms – a Washington D.C.-based B2B Research Company that bridges the gap between service seekers and service providers. Anna's current role includes gauging companies' performances and their key attributes and putting them into words. She firmly believes in the magic of words. She is always looking for new strategies and ideas that companies have gladly embraced and exclusively shines a light on those to make their identities shine brighter on GoodFirms and the World Wide Web.