Scrub Daddy began in 2011. However, the sponge had been created years earlier. Founder Aaron Krause started selling through local Philadelphia stores and QVC before pitching on Shark Tank in 2012 and securing a deal that changed the trajectory of his life and product. This deal sent sales past $1 million within 24 hours and opened the door to selling through major US retailers.

Scrub Daddy reached the UK in 2017. Andrew Sumner met Aaron in Chicago, loved the products and secured sole distribution for the UK. The first major store to take it was B&M, and after that, they never stopped growing. It is now sold in every major supermarket and retailer in the country.

We started using TikTok Shop in May 2022 when it first launched in the UK. It was an opportunity to try something new. The idea of selling directly within a social platform really appealed to us because it let us engage with customers while driving sales. We originally planned to test it, but once we saw the potential, it quickly became an important part of our strategy.

I'd thoroughly recommend Shiptheory, especially for businesses looking to streamline shipping across multiple platforms. It's far more flexible than I initially realised. We use it for much more than just Royal Mail and UPS shipments - we even send pallet freight through it. There are always new features and carriers being added, the pricing is transparent with no hidden costs, and the support throughout has been fantastic.