Nite Watches are a premium watch brand who create watches that are built to survive the extreme elements for people who love the outdoors, but keeping a stylish and classy look at the same time. Founded in 2003, founder Roger Green pioneered the use of Tritium by a British watch manufacturer, swiftly becoming an iconic and respected manufacturer in the space.
Despite being in the eCommerce world for a long time, the Nite Watches team found that they were losing time every day to manual processes for both their shipping and inventory. Learn how Shiptheory became the centre of their operation, allowing Shopify to effectively communicate with Royal Mail and DHL Express to sync inventory across 3 stores and deliver to 3 continents.
Click here to learn more about how Shiptheory's Inventory Syncing solution, or here to learn more about Nite Watches.
Paul Conway
Director of Operations
It's done everything we wanted in a centralised inventory system. We’ve removed manual processes and second guessing completely - it has transformed the way we work.
NITE WATCHES INTERVIEW
Here's everything Paul Conway from Nite Watches had to say about how Shiptheory's shipping and inventory software helps them connect Shopify, Royal Mail and DHL Express.
Q: Give us a little background on the Nite Watches story, and how you got to where you are today.
So we've been in business for around 20 years now. We are proud to have been one of the first online, watch brands and our main USP is Tritium light source, which is essentially a material that's contained within glass vials and and requires no outside source to illuminate it, so it's constant. Throughout the night, it doesn't go up or down in brightness, it stays completely the same.
Our watches are built to endure the harshest conditions, so they can be worn with confidence in every situation. Our customers are relentless in the pursuit of their passions - with our watches they can push themselves to the limit. Our watches have been featured in GQ, Esquire and Watchpro magazines, and we have stores across three continents.
Q: When did you start using Shiptheory?
Since probably June 2019, I believe we switched from Magento to Magento2 and as part of that transition process, our implementation partner promoted Shiptheory in terms of value for money, plans, subscriptions, etc. So, we switched over and we’ve never had any significant problems.
In terms of switching to eCommerce, I wouldn't say got left behind but we didn't keep in touch with the evolution of the processing of our orders. It was very manual and labour intensive for a long period, and but our ability just to kick out orders now is transformed with the assistance of Shiptheory. Going from manually entering literally ever order to now just being able to ship like that, just transforms the efficiency of process.
Q: Which channels and carriers do you use now?
We use Royal Mail and DHL Express for all our orders across all our stores, whether we're shipping to the UK, US or UAE. We aim to deliver our products as soon as possible, and having trusted delivery partners really helps. We've just focused really on the quality of the product, and the quality of service. Shiptheory has certainly helped with that, and Shopify is definitely the sales platform for us.
Customers are going to go from a visual on screen to the physical product in 24 hours. With a tangible product like ours, that's gonna make a difference. And it probably goes back to how Shiptheory has helped us. We can easily ship an order that's processed at 3pm on the same day and on the basis that If we can get it out and the customer can get it as quickly as possible
Q: Tell us about how Shiptheory's inventory software works for your business.
It's done everything we wanted. Essentially what we were doing is running the three websites for our three stores - UK, US and UAE. I would come in every morning, having three tabs open, and manually adjusting the stock levels based on demand. Overall it's just simplified the process and enabled us to remove that manual task every day.
But most importantly, we're not having second guess which website we need to allocate certain stock to, its just centralized across all three. Right now, I can't see any functionality that I could propose that would make it more effective. All we wanted was a centralized inventory system, and that's what working for us right now.
Q: Who are your 'Mavericks'?
The Nite Mavericks are a group of highly motivated individuals who are driven by their love for outdoor activities, and are representatives of what the Nite Watches brand means. They are an independent bunch who relentlessly pursue their passions while balancing their personal and professional lives.
Their passion for the outdoors isn't just an activity; it's a vital part of their social connections and sense of belonging. To equip them for their adventures, our watches are designed to withstand the toughest outdoor conditions, including the harsh elements, the ocean, the wind, and the cold. As a result, our Nite Mavericks wear them with confidence, knowing they can rely on them in any situation.
Q: Do you have anything exciting coming up, or any specific growth goals?
We're growing through a really exciting growth period where we're expanding our portfolio - we've just released our first Swiss-made automatic, which naturally I'm going to be biased about but the feedback has been incredible. 99% of people have loved it, and even the 1% is really positive and constructive.
We'll be shipping those out from next week. We're an understated brand with a dynamic way of working, but we're really excited to see what the next 12 months brings for NiteWatches. We want to continue working with our partners, our Mavericks, with like-minded people who are doing good things.
Q: Would you recommend using Shiptheory to manage your shipping and inventory?
100%. Anytime we've had a minor issue, Shiptheory have been quick to respond and the customer service has been amazing. They were forthcoming with the inventory offering, which has transformed the way we work, and the package as a whole is incredibly well-rounded and cost-effective for us. I would 100% recommend both options to anyone.