Supporting Advanced Sales in Cin7

As retailers scale, fulfilment rarely stays simple. According to the UK Office for National Statistics online sales increased by 6.7% year-on-year in late 2025, with ecommerce continuing to account for a significant and growing share of total retail spend, it's a trend that’s pushing more volume, more destinations, and more complexity through fulfillment operations.
_{Source: Office for National Statistics, Retail Sales Bulletin – November 2025.}

For many businesses, this growth brings pressure. Higher order volumes, more delivery expectations, and tighter margins mean fulfilment workflows need to scale without slowing teams down.

Advanced Sales: Splitting Fulfillment Across Multi Shipments

Cin7 is designed to help retailers manage inventory, sales orders, and fulfillment across multiple channels. As businesses grow, many rely on Cin7 Advanced Sales to support partial shipments, split fulfilments, and staged dispatch all without losing visibility or control.

Over the past year, we’ve been adding new features to Shiptheory’s Cin7 integration to support exactly that, helping businesses handle increased volume, more complex shipping patterns, and day-to-day operational demand without changing how they already work in Cin7.

Complex shipping handled automatically

As order volumes rise, small inefficiencies quickly compound. Many retailers reach a point where shipping becomes the bottleneck - especially when managing multiple carriers, destinations, and stock is being sent from multiple fulfillment locations.

Shiptheory connects Cin7 to 150+ domestic and international carriers, enabling retailers to choose the right service for each shipment while automating label generation, tracking updates, and carrier communication.

This combination of multi-carrier access, global reach, and automation helps teams focus on fulfilment performance rather than operational friction.

Recent upgrades to Shiptheory’s Cin7 integration are designed to support higher throughput and consistency as businesses grow. The goal is straightforward: process more orders, with fewer manual touchpoints, while maintaining accurate shipping and tracking across carriers.

As one Shiptheory customer, Fjuka, puts it:

“Growth quickly exposes inefficiencies. We needed technology that could scale with us, not create more manual work.”

For Fjuka, whose shipments range from single consumer orders to multi-pallet consignments across the UK and EU, the combination of Cin7 and Shiptheory customer has enabled growth without adding operational overhead.

Getting the most from Cin7

For retailers using Cin7, having access to experienced implementation partners can make a meaningful difference when setting up and optimising fulfilment workflows.

At Shiptheory, we regularly work alongside trusted Cin7 specialists who support hundreds of retailers through onboarding, optimisation, and ongoing growth. Partners such as multi-award-winning Cin7 implementation experts BlueHub in the UK and Cin7 Industry Expert Award finalists Peak Flow Solutions in the US help businesses tailor Cin7 to their operational needs from multi-warehouse fulfilment to international shipping and evolving order flows.

This collaborative approach ensures systems are configured correctly, workflows remain efficient, and shipping operations can scale with confidence.

Looking ahead

If you’re already using Cin7 with Shiptheory, Advanced Sales support makes it easier to handle growing order volumes and more complex fulfilment requirements.

And if you’re planning ahead, you can be confident the integration supports the workflows you’ll need as order volumes and operational demands increase.

To learn more or get help setting up Advanced Sales shipments in Cin7, contact our support team or speak to one of our implementation partners.

You can contact us at support@shiptheory.com or call +44 117 403 4313 / +1 629 6666 726.